Digital Marketing Certified Associate(DMCA)

The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic Pro simulations to augment the concepts learned via virtual experience.


  • Course Advisor
  • Course Description
  • Course Features
  • Exam and Certification
  • FAQs

Brad Geddes

Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.


Course Description

  • What is the focus of this course?

    Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move. After taking this course, the learners will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable them to launch and execute their own Digital Marketing campaigns.

    Our courses are tailor-made for a practical learning where the participants can get hands-on experience in the latest and the best of Digital Marketing tools. Additionally, our Digital Marketing course will prepare the learners for the most sought-after certification exams like OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.

  • What are the course objectives?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), Website Conversion Rate Optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
    • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 
    • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
    • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

  • Who should take this course?

    Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:
    • Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
    • Sales and Business Development professionals, to improve their sales process
    • Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
    • Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

  • What are the projects & tools included in the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.
     
    As a part of our course, we have included guides and exclusive access to various tools like :

    • Crazy Egg (60 days access worth $100)
    • Feng-GUI (30 days access)

  • What is the Mimic Pro simulations included in the course?

    The Mimic Pro simulations included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

    Key Features of the Mimic Pro Simulator:

    • Hands-on experience gives you real-life experience
    • Sell more than 20 different products using multiple campaign formats
    • Learn KPIs of digital marketing campaigns
    • Use real Google data to practice keyword research and bid management
    • Get a virtual budget of more than $50,000 to run simulations
    • Write, run, and analyze ads to determine what works and what doesn’t
    • Set and manage online bids and budgets, giving you real-world experience managing an Ad account
    • Practice optimizing your marketing efforts with A/B ad and landing page testing
    • Familiarize yourself with using analytics data for optimizing marketing campaigns
    • Practice basic onsite SEO for your landing page
    • Create, write, and design email marketing campaigns


Course Benefits

  • 44+ hours of self-paced video

  • 10 simulation exams included

  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams

  • Includes 10 rounds of simulations to practice SEO, SEM, Website Conversion Rate Optimization, web analytics & email marketing


Exam and Certification

How will I become a Digital Marketing Certified Associate?


To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
  • Successfully complete first 5 rounds in the Mimic Pro which will be evaluated by the lead trainer. 
  • Pass the Digital Marketing Certified Associate examination with a minimum score of 70%. The DMCA online exam consists of 50 multiple choice questions that must be answered within 60 minutes.

How will I earn the Twitter Advertising Certification?


After completing the course you will receive Simplilearn’s certification in Twitter advertising.

How will I earn the Google Analytics Certification?


Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

How will I earn the Google AdWords Certification?


Once you’ve completed the DMCA course, you’ll need to register as a Google Partner. On the Google Partners site, you’ll sign up to take the Google AdWords Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.

How will I earn the Facebook Blueprint Certification?


After you’ve completed the DMCA course, you’ll need to register for Facebook Blueprint. On that site, you’ll take the Facebook Blueprint Exam, which consists of 34 eLearning modules that each have a few questions. There is no time limit for this exam.

How will I earn the YouTube Certification?


Once you’ve completed the DMCA course, you’ll need to register for the YouTube Certification. On that site, you’ll sign up to take the YouTube Certification Exam, which consists of 100 multiple choice questions that must be answered within 120 minutes.

What projects will I work on as part of the course?


Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.

What do I need to do to unlock my course completion certificate?


Online Self-Learning:
  • Complete 85% of the course.
  • Complete 1 project and 1 simulation test with a minimum score of 60%.

Can I extend the access period?

Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.


Thank You

Self-Paced Learning

180 days of access to high-quality, self-paced learning content designed by industry experts.

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