Introduction to Digital Marketing Certification

Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.
 


  • Course Advisor
  • Course Description
  • Course Features
  • Exam and Certification
  • FAQs

Danny Dover

Expert SEO, Former Lead SEO of MOZ, Author

Danny Dover is the author of the bestselling book Search Engine Optimization Secrets and co-founded Making it Click. Dannys expertise has been cited in Time Magazine, PC World, Smashing Magazine etc. Before starting his own company, Danny was Lead SEO at Moz.com


Course Description

  • What is the focus of this course?

    Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.
     

  • What are the course objectives?

    The following course will enable participants to:
    • Understand the basics of digital media, its power and potential
    • Discover and internalize online marketing jargons
    • Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
    • Gain the context to take business decisions involving the digital media and online marketing
    • Get ready to deep dive into advanced online marketing topics

  • Who should take this course?

    This course is ideal for:

    • Fresh graduates
    • Business owners
    • Web Designers
    • Web Marketers
    • Professionals in their early career
    • Marketing Professionals

  • These industry-leading organizations trust our training


Introduction to Digital Marketing Certification Course

  • 3+ hours of high quality e-learning

  • 10 high quality chapters

  • Course completion certificate

  • Course Assessment


Exam and Certification

What are the pre-requisites for this course?


No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

What certification do I get post-training?


Basic understanding of business and marketing Basic Internet and Microsoft Office skills.

Can I extend the access period?

Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.


Thank You

Self-Paced Learning

180 days of access to high-quality, self-paced learning content designed by industry experts.

Download Course Brochure

What's included in your brochure?

  • Detailed Course Content
  • Course Benefits
  • Certification Options

Happy to Suppport You, We will contact you soon